CBS quietly hired Allen & Company's Quincy Smith the other day and put him completely in charge of interactive across all CBS entities! Quincy is a guy with Cred on both coasts, works equally well with marketers and engineers and likes email better than the phone!
Contrast that with ex-technology company AOL's hiring Randy Falco of NBC. This guy worked with Dick Ebersol who admits that he does not know how to use a computer! Unbelievable.
With the close relationship between CBS and Viacom, see how long it takes for Q to get the oldtimers at Viacom to open the vault and put content everywhere in an ad supported model and (combined?) become the most important content company in the world.
Alliance with Google is already underway. Next up- Sports! Interactive rights will be segmented away from TV rights and revenue models will range from PPV and subscription to free and ad supported, but watch mostly for the proliferation of content to new web 2.0 companies in exchange for equity.
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Thanks for the invite to the blog Jim.
I think you're right about CBS being ahead. Something as simple as my Comcast On-Demand button. There's a tab for "Network Shows" but only CBS has any there! And some are in HD too. There was an NBC Preview up for a while, but once the season began - it was gone.
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