If you have followed this blog, you know that in my most recent post (Feb 14, ages ago), I spoke of the "Gold Rush Coming" in content related opportunities at the heart of a new land grab facilitated by low costs and advertising services that almost assure profitability.
I did not go into detail and I have not posted since then because I have been busy implementing a new strategy based on that "Gold Rush".
The essence of the new strategy is traffic- understanding where customers are, what they are intersted in and figuring out how to put yourself in the path with something that meets that interest- no rocket science there, right? In fact, between Adwords and AdSense, Google provides all the tools you need in order to 'play'.
If you play it right, you'll have revenues and profitability and a real investment opportunity for others. In fact, the content business you can set up with this model looks more like a hedge fund investment play than a media/content business.
Why? Because in this model, we don't really care if the consumer wants our content. In fact we prefer they click on our ads. We grab a few cents as they travel the Google enabled content ecosystem!
How do you do this? If you are able to think your way through to standing a couple of universally accepted industry rules on their heads, you can get there.
I'm not going to tell you more, just refer you to our project and a few of the properties we have operating. If you go to CPM Capital, you will see that I am serious about the hedge fund analogy.
Then go to GlobetrotterPix, OuterSpacePix or GreatOutdoorsPix (3 of more than 20 advertising investment revenue sites we have built, with hundreds more to come) and try to figure out how we are delivering $25.00 plus CPM rates from these pages!
Drop me a note and let me know if you are interested in learning how to make real returns on investment in technology and content. I am not kidding! And the concepts we stand on their heads...
I'll tell you later.
Monday, May 14, 2007
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